Luxe Collection
Designer's Letter
A personal message
The Vision
Our creative direction
Color Story
The season's palette
Evening Wear
Glamorous occasions
Signature Pieces
Iconic designs
Accessories
Finishing touches
The Atelier
Behind the scenes
Craftsmanship
Artisan techniques
Materials
Luxurious textiles
Red Carpet
Celebrity moments
Heritage
Our story
Care & Sizing
Essential guide
Boutiques
Where to find us
From the Creative Director
Dear Friends,
As I write this letter, I am filled with immense pride and gratitude. The Velvet collection represents not just the culmination of months of creative work, but a profound journey into the very essence of luxury and beauty.
This season, we drew inspiration from the opulent courts of Renaissance Europe, where artisans dedicated their lives to creating objects of extraordinary beauty. We visited museums in Florence, studied ancient textile techniques in Lyon, and spent countless hours in our atelier perfecting every detail.
The result is a collection that honors tradition while embracing the modern woman's desire for elegance that transcends trends. Each piece in the Velvet collection has been crafted to make you feel not just beautiful, but powerful and confident.
I invite you to discover the stories woven into every thread, the passion infused in every stitch, and the dreams embodied in every silhouette. This is more than fashion; this is art you wear.
With love and gratitude,
Isabelle Laurent
CREATIVE DIRECTOR
Where luxury meets artistry, and every detail tells a story of uncompromising excellence and timeless beauty.
Where luxury meets artistry, and every detail tells a story of uncompromising excellence.
The Velvet collection represents the pinnacle of our design philosophy. Drawing inspiration from the opulent aesthetics of royal courts and the sophisticated charm of modern glamour, each piece has been crafted to embody timeless elegance.
Our creative team spent months researching historical textile techniques, visiting museums, and collaborating with master artisans to bring this vision to life. The result is a collection that honors tradition while embracing contemporary sensibilities.
A symphony of royal purples, golden accents, and soft lavenders defines this season's chromatic journey.
Deep, mysterious purple that evokes royalty and sophistication
Rich, vibrant purple that commands attention
Delicate lavender with romantic undertones
Warm metallic accent that adds luxurious highlights
Our color palette was inspired by the twilight hour in Provence, when the sky transforms into a canvas of deep purples and golden rays. Each shade has been carefully selected to complement skin tones of all varieties while creating a cohesive, regal aesthetic.
Glamorous designs crafted for life's most memorable moments, from intimate dinners to grand galas.
Handcrafted from the finest silk velvet, this signature piece features over 200 hours of hand embroidery. The delicate gold thread work creates a mesmerizing pattern that catches light with every movement.
Available in three exclusive colorways: Midnight Purple, Royal Burgundy, and Champagne Gold.
"Elegance is not about being noticed, it's about being remembered."Giorgio Armani
The evening wear collection showcases our mastery of draping, embellishment, and the transformative power of exceptional design. Each gown is a masterpiece designed to make an unforgettable entrance.
Named after our Creative Director, the Isabelle Cape represents the ultimate expression of luxury outerwear. Crafted from cashmere-lined velvet with hand-applied crystal embellishments, this piece transforms any ensemble into a statement of refined elegance.
Each cape requires 80 hours of meticulous handwork, from the precision cutting of the velvet to the final placement of each crystal.
MADE TO ORDER | 6-8 WEEKS
A modern interpretation of historical foundation garments, the Empress Corset combines traditional boning techniques with contemporary comfort. Adorned with intricate beadwork inspired by Byzantine mosaics, this piece is both a standalone statement and a perfect layering piece.
Available in three silhouettes: Classic, Elongated, and Peplum.
LIMITED EDITION | 50 PIECES
The finishing touches that complete every look, from statement jewelry to exquisite handbags.
Every detail matters. Our accessories collection provides the perfect complement to your ensemble.
Our accessories are designed to be heirlooms. Each piece is crafted with the same attention to detail as our garments, using precious metals, semi-precious stones, and hand-finished details that ensure lasting beauty.
Each jewelry piece in the Velvet collection tells its own story. Designed in collaboration with master jewelers, these creations feature hand-selected stones and intricate metalwork that reflect our commitment to artisanal excellence.
A glimpse into our world of meticulous craftsmanship and artistic dedication.
Our atelier in Paris houses some of the most skilled artisans in the fashion industry. Each member of our team brings generations of expertise to their craft, ensuring that every piece meets our exacting standards.
Artisans
Hours per Gown
Countries
Established
The ancient techniques that bring our designs to life, passed down through generations of master artisans.
Master Embroiderer
With over 40 years of experience, Marie-Claire leads our embroidery atelier. Her expertise in goldwork and beading has made her one of the most sought-after artisans in haute couture. Each piece she creates is a testament to patience and precision.
Head Pattern Maker
Jean-Pierre's patterns are renowned for their precision and innovation. Trained at the Chambre Syndicale in Paris, he brings mathematical precision and artistic vision to every garment he creates.
The finest textiles from around the world, selected for their exceptional quality and beauty.
Our signature silk velvet is woven in Lyon, France, using techniques dating back to the Renaissance. Each meter requires days of careful production, resulting in a fabric with unparalleled depth and luminosity.
ORIGIN: LYON, FRANCE
Sourced from Japan, this structured silk provides the perfect foundation for our architectural silhouettes. Its subtle sheen and crisp drape create clean lines that define modern elegance.
ORIGIN: KYOTO, JAPAN
Our cashmere is sourced from Mongolia and blended with silk for added strength and sheen. This luxurious fabric lines our outerwear, providing warmth without weight.
ORIGIN: MONGOLIA
Celebrating the luminaries who have chosen Velvet for their most memorable moments.
Sofia Laurent
Cannes Film Festival
Emma Chen
Academy Awards
Isabella Moore
Met Gala
Victoria James
Venice Film Festival
Alexandra Rose
Golden Globes
Natalie Park
BAFTA Awards
Nearly four decades of creating dreams in fabric and thread.
1987
Foundation
Maison Velvet is established in Paris by founder Henri Laurent, with a vision to create timeless luxury.
1995
First Haute Couture Show
Our debut at Paris Fashion Week marks the beginning of our presence on the global stage.
2003
International Expansion
Opening of flagship boutiques in London, New York, and Milan.
2015
New Creative Vision
Isabelle Laurent becomes Creative Director, bringing fresh perspective while honoring tradition.
2024
The Velvet Collection
Our most ambitious collection to date celebrates our heritage while looking to the future.
Preserve the beauty of your Velvet pieces with proper care and attention.
We recommend professional dry cleaning for all Velvet garments. Choose a specialist experienced with luxury fabrics and couture details.
Store garments in the provided garment bags in a cool, dry place. Use padded hangers for gowns and never fold velvet fabrics.
For minor marks on velvet, steam gently from the reverse side. Never iron directly on velvet as this will crush the pile.
Handle beaded and embroidered pieces with care. Store flat when possible and avoid contact with rough surfaces.
Our atelier offers restoration and alteration services for all Velvet pieces. Contact your boutique for details.
Our garments are crafted with generous ease for comfort and movement.
| SIZE | BUST (CM) | WAIST (CM) | HIP (CM) |
|---|---|---|---|
| XS / 34 | 80-84 | 60-64 | 86-90 |
| S / 36 | 84-88 | 64-68 | 90-94 |
| M / 38 | 88-92 | 68-72 | 94-98 |
| L / 40 | 92-96 | 72-76 | 98-102 |
| XL / 42 | 96-100 | 76-80 | 102-106 |
| XXL / 44 | 100-104 | 80-84 | 106-110 |
Made-to-Measure: For a perfect fit, we offer bespoke sizing on all pieces. Our fittings ensure every garment is tailored to your exact measurements and preferences.
Alterations: Complimentary alterations are included with every purchase. Our in-house tailors will ensure your garment fits perfectly.
Experience Velvet in person at our flagship locations around the world.
12 Avenue Montaigne
75008 Paris, France
+33 1 47 23 XX XX
Mon-Sat: 10:00 - 19:00
87 Mount Street
Mayfair, London W1K 2SR
+44 20 7491 XXXX
Mon-Sat: 10:00 - 18:00
655 Madison Avenue
New York, NY 10065
+1 212 555 XXXX
Mon-Sat: 10:00 - 18:00
Via Monte Napoleone, 21
20121 Milan, Italy
+39 02 7602 XXXX
Mon-Sat: 10:00 - 19:00
PARIS | LONDON | NEW YORK | MILAN
VELVET-COLLECTION.COM
@VELVET_OFFICIAL